Coronation Street fans are following the story of Aidan Connor who took his life in an hour-long episode shown last night.
Producers of the ITV soap say the plot "is designed to give people who hide their feelings of desperation a chance to start a conversation". Mental health charities have worked closely with the writers to make sure the story is handled sensitively and realistically.
According to the charity Campaign Against Living Miserably (CALM), suicide is the single biggest killer of men aged under 45 in the UK.
Local NHS chiefs are taking the opportunity to publicise the many mental health advice and support services available in Telford and Wrekin.
Frances Sutherland, Head of Commissioning for Mental Health at Telford & Wrekin Clinical Commissioning Group (CCG) said: "One in four of us will struggle with mental health problems at some time in our lives. Although it is possible to manage these conditions well and lead a full and productive life, sometimes people struggle to maintain positive relationships, a stable job and housing.
"We believe that mental health problems should not prevent anyone from leading a long and rewarding life. Please don't suffer in silence – speak to someone in your family, a friend, your GP or contact one of the many local or national support services to talk about how you are feeling."
Please visit Telford and Wrekin CCG's website for more information about local services that can help: https://www.telfordccg.nhs.uk/your-health/mental-health-services
You can also call the Samaritans in confidence and talk about whatever you want, for free, any time, from any phone on 116 123.